What is CPM?

CPM stands for Cost Per Mille — meaning cost per 1,000 impressions or clicks. Your earnings are calculated as:

Earnings = (Valid Clicks ÷ 1,000) × CPM Rate

For example, if your CPM is $1.50 and you get 10,000 valid clicks: 10,000 ÷ 1,000 × $1.50 = $15.00

What affects your CPM rate?

  • Country — US, UK, CA, AU pay the highest CPM ($1.20–$4.00+). Developing countries pay $0.10–$0.50.
  • Device type — Desktop typically pays more than mobile
  • Link type — Interstitial pays most, followed by Direct, then Frame
  • Traffic quality — Organic, genuine traffic earns more than recycled traffic
  • Advertiser demand — CPM fluctuates based on advertiser spend. Weekends and Q4 (Oct–Dec) typically pay more

Where to see your live CPM rates

Go to strmlinks.com/rates.php to see current CPM rates by country and device type.