What is the difference between Interstitial, Direct, and Frame links?
A full comparison of all link types with CPM benchmarks and recommendations.
A full comparison of all link types with CPM benchmarks and recommendations.
Shows a full-page advertisement for 5–10 seconds before automatically redirecting the visitor to the destination URL. This is the most common and highest-paying format.
Redirects the visitor instantly to the destination, with a small ad banner overlay at the top or bottom. Less intrusive than Interstitial.
Loads the destination website inside an iframe with an ad banner at the top. Some websites block iframe embedding, so this may not work for all URLs.
Recommendation: Use Interstitial for maximum earnings. Use Direct when sharing with an audience that expects a clean experience.