1. Finance and Investing
Finance content consistently commands the highest CPM rates — often $8–$15+ per thousand US visitors. This includes stock trading, cryptocurrency news, and personal finance advice.
2. Software and SaaS
Tech tools and productivity software have advertisers with large budgets. Expect $5–$12 CPM for relevant traffic.
3. Insurance and Legal
Legal services and insurance comparisons attract premium advertisers. CPM rates of $7–$14 are common.
4. Health and Wellness
Fitness, nutrition, mental health content earns $3–$8 CPM.
5. Education and E-learning
Online course promotions and tutoring earn $3–$7 CPM.
6. Gaming and Streaming
Gaming downloads and esports content earn $2–$5 CPM but attract very high volume.
7. Travel and Tourism
Flight deals and travel guides earn $2–$6 CPM with strong seasonal peaks.
8. E-commerce and Deals
Shopping deals and product reviews earn $2–$5 CPM with excellent click-through rates.
9. Entertainment and Celebrity
Movie, music, and celebrity content drives huge volumes at $1.50–$3 CPM.
10. Sports
Live scores and sports news earn $2–$4 CPM with exceptional spikes during major events.